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The Wiki of Strategy: Loquar's Guide to Social Media Marketing and PR on Web 2:0 ReviewLoquar's Guide to Marketing and PR on Web 2:0 emphasises on the importance of today's internet world and its effect on brands and products. It carries a new approach to PR explaining that anybody can have a say and that its no more controllable. Its a very interesting read and speaks common sense. In short, its a must read by any business owner or PR/ Marketing firm.
The Wiki of Strategy: Loquar's Guide to Social Media Marketing and PR on Web 2:0 OverviewIntroduction Social media can be leveraged to create wonderful marketing masterpieces. Therefore, it's not surprising that the biggest brands like Skittles and Starbucks have successfully used social media to increase their sales, brand, and the community (Starbucks acquired 11 million users in six months) around their products. Small companies like Rebellionaire Fashion are using social media to increase their sales and leading the “Choose your own design" t-shirt market. According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% from 2009-2010. Regardless of your company size, social media can be used to connect and facilitate a conversation with your target market and elevate your brand. LOQUAR'S international team has successfully worked for clients and built strong campaigns that drive traffic, build communities and cohere connections. Through our experience, we have developed the Grammar of Strategy which informs our clients how to employ social media for business and how to execute the strategies that we develop together. This E Book is your guide to the Wiki of Strategy of social media marketing, and how you can leverage social media for your company's success: Wiki of Strategy 1: What is Social Media? - We breakdown social media marketing into its core components, in order for you to understand the fundamental principles. Social Media is concerned with connecting and sharing a conversation with your clients and consumers. Wiki of Strategy 2: Common Errors Companies Make With Social Media - Perhaps you understand social media and have a solid foundation to build on; however, it is still possible to make time consuming decisions which offer little or no reward. Therefore, with this guide you are able to circumnavigate these errors and align your company for social media success. Wiki of Strategy 3: The Different Ways Companies Employ Social Media - Now that you understand how to avoid making time consuming errors, it's time to take a look at the companies that make the best decisions. Companies are successfully using social media to drive sales, build traffic, hire employees, build and cohere a community, and create a positive, informed brand. Wiki of Strategy 4: A Framework for Developing a Social Media Strategy - The strategy development portion of a social media campaign is imperative for the success of a company. You must ask and answer the appropriate and relevant questions to develop the right campaign: What social sites are your target market currently using? How much time is needed to consistently interact with your social community? Wiki of Strategy 5: How to Measure Return on Investment - Strategy and research are of course essential steps on your path to formulating meaningful campaigns; however, once your strategy is set, it's time to execute by either building a team, training your current team, or hiring outside consultants to implement. This is by far the most important part of social media marketing, therefore it is imperative that you make good to excellent decisions.
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