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Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball ReviewBefore I read this book, my first impression was that it would be about the basics of B2B selling (strike one for me). And on top of it, I'm not a big baseball fan (strike two for me).But after reading Dave Kurlan's book, I can say it provides a useful and practical approach that many b2b sales people will find helpful (hit).
I like that Kurlan doesn't try to re-invent what already works. He uniquely pulls together a well thought out process based on his best practices along with those of other experts too. Also, his passion about baseball makes his analogies come to life.
My background is working with highly complex sales and selling professional services to executives in mid-size to F1000 companies. If that describes you, then you may not find what you're looking for here.
I definately see how Kurlan's approach can be easily replicated, taught and used as a coaching guide. If your a sales person, business owner or sales leader looking for a solid sales book, this one is definitely worth a read.Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball Overview
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